Experience

2025 — Present

Lead Product Designer

Porto

Opportunity management for partner insurance brokers.

• Reframed a lead-temperature request into a broker prioritization system, evaluated with eight brokers and specified to acceptance criteria.
• Defined the GDO Acceleration Plan opportunity model and built a functional React application to operate it.
• Own design for the lead-distribution engine as a separate product front.

• GDO Acceleration Plan →
• Chance of Success →

2024 — 2025

Senior Product Designer

Natura & Avon

Consultant app — entry surfaces, accessibility and shared components.

• Designed Home, Menu and Login as one consultant entry journey using existing journey research.
• Applied and documented a complete accessibility delivery standard inside the Figma delivery.
• Created Team Components, a compatibility layer between the merged Natura and Avon design systems.
• Built AAA Checker, a functional Figma plugin automating the first-pass accessibility audit.

• Natura & Avon →
• AAA Checker →

2022 — 2023

Lead Product Designer

CDK Global / Taller

Automotive retail software — enterprise pre-sales and delivery.

• Owned the product vision for a digital document and signature experience during enterprise pre-sales.
• Presented the vision directly to CDK, contributing to Taller securing the account.
• Led design direction across subsequent CDK initiatives as engagement design lead.

• CDK Global →

2019 — 2021

UX Lead

AB InBev — OnCustomer to BEES

Global B2B platform for sales agents.

• Led UX direction for the OnCustomer front through its transition toward revenue protection.
• Translated research findings into an agent dashboard, contextual recommendations and value-led onboarding.
• Defined global experience standards intended for adaptation by local LATAM markets.

• BEES →